1st11 is an entertainment organization delivering a unique interactive experience bringing together creators, athletes, influencers and gamers
An influencer, gaming and esports business aimed at the intersection of competitive play and lifestyle entertainment
Where Fun Comes
Where Fun Comes
BRAND
POSITIONING
Fun comes 1st
More than a word, our mission is based on three principles.
What FUN means to us:
Friendly
Uncompromising
New
Connect directly with gaming creators and sports stars
Interactive live streams
Comprehensive Rewards / XP system based on engagement & participation
Proprietary IP and interactive programming (1st11 tournaments & challenges)
Optimization for desktop & mobile gaming
Exclusive digital products and experiences for 1st11 users
Gaming centric mobile UX media platform
Creator content initiatives
Gen Z urban lifestyle focus
Strategic partners and sponsors
Owned IP and publishing
Curated entertainment
Mobile App facilitates talent pipeline into 1st11 gaming formats and brand activation
Fully managed service for rights holder and brand partners
Best in class reporting capabilities for 1st11, media agencies and brands
Builds engaged user base via data and analytics
500+ signed pro athletes
Captivating entertainment
Facilitating interactive experiences for both fans and creators, ensuring a positive and enjoyable experience for all
ADVANCED
INFLUENCER
PLATFORM
1st11’s advanced technology is supported by:
Lifestyle focused media offering
Interactive entertainment formats
Dedicated editorial
Creator network programme
Live streaming across Twitch, YouTube and Facebook Gaming
Scaled engagement from creators and athletes
First class influencer analytics
Custom built esports media technology
Unique compelling brand positioning
INTERNATIONAL
BUSINESS
Offices in London, São Paulo,
Vancouver & Buenos Aires
Unique approach to interactive entertainment
Simulcast approach via our creator network fully leverages high growth streaming platforms such as Twitch, YouTube and Facebook Gaming. Player exclusive streams will exist on our owned and operated media platform
Tournaments, challenges, competitions and incentives
FIFA 2021, Valorant, CS:GO, Free Fire and Minecraft will be priority titles at launch. Our unique mobile App experience and interactive programming will mobilize gamers as our community strategy ensures authenticity and credibility
Participate in and support a shared community
1st11 will resonate in gaming culture at the intersection of Gen Z lifestyle and competitive play
Casual gamers
Primary devices include smartphones and consolesFrequent users of Instagram, YouTube and FacebookLike to watch and connect with their favourite influencers, athletes and creatorsWe offer them fun and alternative entertainment
Gaming enthusiasts
PC setup is their primary gaming platformFrequent users of Discord, Twitch, YouTube and Facebook GamingThey enjoy esports titles including CSGO, FIFA, League of Legends & ValorantWe offer them tournaments, challenges and a dedicated creator network
